Turkish Football Federation announced merchandising partnership with 11teamsports Group. TFF agreed to terms on a partnership for exclusive merchandising rights with 11teamsports Group, Europe's leading retail distributor in team sports.

TFF President Mehmet Büyükekşi, Deputy President, Executive Board Member Responsible for E-Ticketing, Sponsorships and Marketing Alkın Kalkavan and Board Member Responsible for National Teams Hamit Altıntop attended the signing ceremony held in Istanbul.

This four-year agreement aims to provide access to official National Team products to Turkish fans in Germany, France, Belgium, Netherlands, Austria, Switzerland and other European countries. To improve the shopping experience of fans, 11teamsports Group will create an end-to-end flawless supply solution, offering access to our National Team's jerseys, training products, casual clothes, fashion designs and accessories.

Fans will have instant access to the products they like

An exclusive range of our National Team's official merchandises is currently available at tff-fanshop.com, which is also integrated into the 11teamsports.com e-store. This temporary installation helps fans get instant access to the products they like, with a fast and flexible service approach. 11teamsports will operate a TFF e-store with a range of foreign language options, specially designed to offer fans a complete shopping experience from May until the start of EURO 2024.

Official TFF shop-in-shops will be established in Germany during EURO 2024

11teamsports Group will also enable fans to access National Team products through on-site sales during our National Team's friendly matches in Europe. Fans coming to the friendly match against Austria to be played in Vienna on March 26 will be able to purchase official products in front of the stadium for the first time. 11teamsports Group will establish official TFF shop-in-shops at their own retail outlets in Dortmund and Hamburg, where our National Team will play at least three matches during EURO 2024, besides the ones in Berlin.

Special products will be designed for our National Team

On the other hand, this partnership is of great importance in terms of 11teamsports Group's contribution to National Team product range with their special designs, in addition to their store operation and retail distribution support.