Being one of the most valuable leagues in Europe by the last bidding for the rights to broadcast the matches live, Süper Lig has found a new sponsor which is Spor Toto. The deal is valid as from the beginning of 2010-2011 season therefore, the Süper Lig will be called as 'Spor Toto Süper Lig' as from this season.

Besides this, Spor Toto has been also the new sponsor of TFF 2nd and 3rd Divisions. The new name of the leagues has changed as 'Spor Toto 2.Lig and Spor Toto 3.Lig'.

Spor Toto ile Süper Lig isim sponsorluğu anlaşması imzalandı